Specializing in New Product Development & Developing Business in New Channels of Trade for manufacturers in Consumer Packaged Goods, DIY Home Improvement, and Professional Landscape / Erosion Control markets. Bilingual in Spanish.
MARKETING MANAGEMENT EXPERTISE & PROFIT ENHANCEMENT
Successful businesses realize that someone else will always be luckier, faster, or have better reflexes. Instead, and in response to market conditions, they plan for growth and the company's future . . . the business is the business. Battles are fought by working ON the business utilizing the tools of Marketing Management and Business Development. Why are these important? To deliver Innovation & Creativity . . . that spirited ability essential to out-think the competition and to out-perform the marketplace! Here are just a few examples from Jeff's portfolio:
Innovation & Creativity
That spirited ability essential to out-think the competition and to out-perform the marketplace. Product Innovation is our strength.
- Created and designed the “#1 Seller in America” national campaign on a $40 million per year product resulting in geographic expansion of the product from 20 retail selling locations to 440 retail selling locations in only 1 year! (Click here to see product example.)
Drive
Entrepreneurial "hands-on" initiative to drive the business forward with vision and a keen sense for detail.
- In only 9 months built up a new-business start up from “concept” to a corporate structure, personally developing sales methods, sales materials, press releases, plus honed the product from inception to launch such that it "generated thousands of dollars in advertising" revenue for the stakeholders. (Los Angeles County Press Release #407, November 2007.)
Expertise
Honed at Fortune 500 marketing departments, yet balanced by years of small business experience . . . talent forged at Black & Decker®, The Carnation Company®, Fortune Brands®, Nesltlé USA®, and Aquas Minerales Peñafiel®.
- Founded and implemented a 4th quarter themed retail CRM promotion for the Carnation, Hills Bros., and Nestlé companies’ regional sales forces; produced $100 thousand donation for Olive Crest, a local charity. (CRM: Cause Related Marketing - a marketing strategy linking purchases of a product with fundraising for a worthwhile non-profit charity.)
Acumen
Promoting Strategic Planning, New Product Development, Intellectual Property Development, Reviving Neglected Product Lines, and delivering business ideas that deliver profits . . . lots of ideas! Jeff's portfolio includes work on these brands:
- Moen® faucets, Price Pfister®, NDS®, J-Drain®, Stouffer’s® Frozen Foods, Hills Bros.® Coffee, MJB®, Sark's® Gourmet Coffee, Nestea®, Coffee-mate®, Contadina®, Friskies PetCare®, Chef-mate® canned entrees, and many more.
- Board of Director role involved with developing the new business launch of Newleaf™ LLC, a European business who opened their first North American franchise locally in March 2006. Newleaf best summed up Jeff's contribution:
"Having the strong corporate backgrounds that we have, Newleaf was always conceived by us to be a BIG business bursting out of a small suit. It just made sense to surround ourselves with a team of specialist advisors instead of being 'chief cook and bottle washer' (i.e. trying to do everything ourselves). This allows us to focus on what we are great at."
Plus, Jeff has created many branded and trademarked names, including: "Villeta®" faucets for Moen®, "Lid-Grip™" pull tab for Nestle USA®, and "EZ Roll™" grasspaver for NDS, Inc.
Jeff specializes in helping clients work ON their business, rather than work IN their business. The difference is as simple as owning a business, rather than owning a job. Unfortunately, many "business owners" in fact own a job, not a business.
You see, nobody wants to own a job. In a job, management's focus is on the commodity . . . the commodity being produced is the business. Day after day management fights the same battles doing it in the same way as before. Working even harder IN the business is the general response to most market conditions. Relying on luck, speed, or a possible technical break-through is the norm. The problem is, growth and the company's future is left primarily to chance.
In contrast, successful businesses realize that someone else will always be luckier, faster, or have better reflexes. Instead, and in response to market conditions, they plan for growth and the company's future . . . the business is the business. Battles are fought by working ON the business utilizing the tools of Marketing Management and Business Development. Why are these important? To deliver Innovation & Creativity . . . that spirited ability essential to out-think the competition and to out-perform the marketplace!
Jeff has a project record of building business to increase profits through: Marketing Management, New Business Development, Strategic Planning & Entrepreneurial Solutions. Simply put, we offer "creative business ideas that deliver profits!"™
RÉSUMÉ AVAILABLE TO ALL EMPLOYERS
CALL TODAY! .•. (66l)7433-2937
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